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Searching for "mobile marketing"
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WeChat Increases Ad Revenue Share for Applet Developers
PingWest, 8/10/18
Chinese internet conglomerate Tencent's (0700.HK) WeChat mobile messaging app recently announced that its public account platform will adjust the share of advertising revenues awarded to applet developers, and that between August 1 and December 31, 2018, the share of ad revenues given to applet developers (including mini-game developers) will be increased. Read More
WeChat Pay Allows Marketing Service Providers to Place Feed Ads for Merchants
Tencent Tech, 6/12/18
WeChat Pay, the in-app payment tool within Tencent's (0700.HK) WeChat mobile messaging app, recently announced new service provider digital marketing capabilities, which offer merchant service providers an advertising and marketing management engine. Read More
WeChat Begins Beta Testing Applet Game Advertising Functions
TechWeb, 4/26/18
The public platform arm of Tencent's (0700.HK) WeChat messaging app has issued a notice stating the company will begin beta testing new advertising functions for applet games, including banner ads and rewarded video ads. Read More
CCTV Expose Criticizes Today's Headlines for Illegal Medical Ads in Lower-tier Cities
TechWeb, 3/30/18
State broadcaster China Central Television recently aired an expose on a half hour economics program, accusing online and mobile news platform Today's Headlines of creating an advertising trap. Read More
WeChat Starts Closed Beta of In-Applet Advertising Module
Lanjinger.com, 3/29/18
Tencent's (0700.HK) WeChat mobile messaging app has announced the start of closed beta testing of an advertising component for in-app applets as well as upgrades to basic functions, including a newly added applet quick-creation interface, applet plugin management interface, and support to authorize third-party platform plugins. Read More
WeChat Applet-based Game "Tiao Yi Tiao" Begins Soliciting Brand Advertisers
Tencent, 3/15/18
Chinese internet company Tencent's (0700.HK) WeChat applet-based game "Tiao Yi Tiao" (literally "Jump Jump") recently announced that it is officially recruiting merchant advertising partners. Read More
WeChat Launches Location-based Applet Paid Ranking Function
Ebrun, 9/05/17
Chinese internet and mobile services firm Tencent (0700.HK) recently launched a paid ranking function for location-based applets in its WeChat mobile messaging app. Read More
WeChat Beta Tests In-article Advertising for Official Accounts
Ebrun, 8/01/17
Chinese internet and mobile services firm Tencent's (0700.HK) WeChat mobile messaging app has issued closed beta invitations to some official account operators for a feature to embed advertisements directly into the middle of articles. Read More
LED Ad Network Operator Xinchao Media Completes RMB 1 Bln Funding
The Beijing News, 5/24/17
Chengdu-based Xinchao Media Group, developer of O2O life services app Xinchao Xiaoqu and operator of an LED ad network, has completed RMB 1 bln in funding from four RMB-denominated publicly listed companies, according to an announcement from founder Zhang Xuxue. Read More
WeChat Launches In-app Keyword Trend Analysis Feature
Sina Tech, 3/23/17
Chinese internet and mobile services firm Tencent's (0700.HK) WeChat mobile messaging app recently launched a feature allowing users to see trends related to the use of various keywords. Read More
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